Director of Sales & Marketing | St. Pancras Renaissance Hotel |
Sam is an inspiring and passionate sales & marketing professional with over 10 years of experience leading hotel sales & marketing teams to achieve business growth and professional growth. With experience in the London and Dubai markets, Sam has worked across all major business segments, and an expert in corporate, leisure and groups in Middle East, European and US source markets.
Sam realised his passion for hospitality (and coffee) at the age of 16 as a part-time Barista in Sydney and enrolled to study Hotel Management. Sam joined the W Hotel, Sydney as Welcome Ambassador/Guest Service Agent while completing his studies. In 2007, with a new found desire to see the world, Sam moved to London in 2007 and joined the Starwood Central London Complex in the reservations team. Over the next 7 years Sam worked in a number of sales roles with a responsibility to sell the Le Méridien, Sheraton, Luxury Collection brands and being part of the opening team for W London Leicester Square and Aloft London Excel in 2011. In the later years, he worked on developing the Luxury Leisure and Middle East market for the W London, Leicester Square and The Park Tower Knightsbridge.
In 2013 he joined Sheraton Heathrow as Director of Sales, working through a major rooms renovation and re-launch of this hotel as a significant groups and corporate player in the Heathrow Market. In 2016 he moved to Dubai to join Le Méridien Dubai Complex. Sam has lead the Le Méridien Dubai Hotel & Conference Centre and Le Méridien Fairway through the consolidation of their corporate business, and implementing a team structure to support the significant catering and groups contribution required for hotels future success while creating a standalone Catering Brand “Events Hub by Le Meridien Dubai” to drive accelerated messaging for catering. In 2017, Le Méridien Dubai achieved a 6% RGI index growth, with a 10% catering revenue growth.
In October 2018, Sam returned to London to lead the Sales & Marketing team at the iconic St Pancras Renaissance Hotel. In such a vibrant, dynamic area of Kings Cross / St Pancras he is constantly looking for exciting activations with his team and working with local partners to advance the exposure of the area and enhance the guest experience. Sam has recently worked on the re-launch of The Hansom at St Pancras Renaissance as a destination cocktail bar in the heart of Kings Cross.